San Diego · Founded 2025

Technology that transforms how businesses create and connect

A technology company building platforms that change how businesses create content and reach their audiences. Our flagship product puts competing AI writers to work for every brand — evaluated by editorial intelligence, targeted to specific audiences, published across every channel. Built on self-hosted infrastructure and open protocols.

AI & Automation

A competitive writers room where AI agents with distinct creative perspectives draft, compete, and get evaluated by an independent editorial arbiter — producing content that's selected from competition, not generated in isolation. Built on multi-model inference, vector search, and retrieval-augmented generation.

Digital Infrastructure

Self-hosted compute, federated social protocols, workflow orchestration, and the network architecture underneath modern applications. Built for reliability and operated in-house.

Strategy & Consulting

Digital transformation advisory grounded in 20 years of hands-on implementation — from enterprise marketing automation to AI-powered platforms. We build what we recommend.

itslike.social
The Writers Room
itslike.media
Editorial / Publishing
itslike.ai
Models & Tooling
itslike.io
Developer Surface
itslike.solutions
Parent / Consulting
itslike.xyz
Internal / Labs

John Nelson

Founder & CEO

20 years building massive-scale technology platforms for enterprise organizations — from Fortune 500 digital agencies to the world's largest marketing automation deployment at Amazon Business. Founded ITS to apply that experience to a new class of AI-powered products, built from the ground up on self-hosted infrastructure and open protocols.

  • Amazon Business Senior Manager, Marketing Technology & Privacy Operations. Enterprise Platform Owner, world's largest Pardot implementation.
  • AMN Healthcare 9 years. Program Manager through Product Owner. Enterprise marketing automation across 10+ business units.
  • MIT xPRO Designing & Building AI Products and Services. Certificate of Distinction for capstone applying adversarial network principles to AI content production.
  • United States Navy Staff, Commander in Chief, U.S. Atlantic Fleet. Top Secret clearance held. Navy Commendation Medal (2 awards).

Let's talk

Interested in what we're building, or have a challenge we might help with.

john@itslike.xyz